Social media marketing provides small business owners with the kind of access to potential customers that their counterparts of the past only had in their dreams. At minimal cost, you can reach out to people all across the globe to make them aware of your products and services. A well-managed social media marketing campaign provides increased brand awareness, elevated visibility, and high levels of engagement and interaction with your target customer base. A smart social media strategy will also increase your rankings on search engines, allowing potential customers who are looking for your products and services to easily find you.